Home / Work / Branding & Style Guides
Multiple projects · 2024–2025

Branding & Style Guides — Identities with intention.

Brand identity systems, style guides, and website concepts developed for a range of clients across restaurants, retail, wellness, and lifestyle. Full case studies and design files coming soon.

Client
5 clients
Scope
Brand + UI/UX
Timeline
Various
Year
2024–25

Identity work across industries.

Branding and style guide projects for a range of businesses — each with its own category, tone, and audience. From casual dining to visual retail to wellness services, every engagement started with the same question: what should this brand feel like when someone actually meets it?

Design files and additional project links will be shared soon. Below is a summary of what was built for each — full breakdowns and visuals coming in the next round of case study updates.

Clients & projects.

01

Rasta Pasta Restaurant

Toronto casual dining — brand identity, menu design system, and social visual language for a Caribbean-Italian fusion restaurant.

02

Picture Canada

Visual retail brand — logo, palette, typography, and full style guide for a Canadian imagery and print business.

03

Game Evo Mart

Retail brand identity for a video game and collectibles store — playful, energetic, and built to appeal across generations.

04

Crafty Critters

Handmade craft brand — warm, personal identity system with playful character marks and a full pattern library.

05

Healing Touch Spa

Wellness spa branding — soft, grounded visual identity and website UI/UX concept designed to signal calm and expertise.

The usual toolkit.

Every brand engagement is a little different, but the underlying stack is remarkably consistent.

F
Figma
Logo design, brand systems, style guides, website UI/UX
C
Canva
Template rollouts, social assets, quick adaptations
P
Adobe Photoshop
Photo work, texture, print-ready refinement

What each engagement typically included.

Brand identity system
Logo concepts + variations
Color palette systems
Typography systems
Full style guides
Website UI/UX concepts
Marketing design assets
Social media templates
Brand voice + tone direction
Application examples

Full breakdowns coming soon.

5

Complete brand engagements

Delivered across restaurants, retail, wellness, and craft categories — each with its own visual world.

Soon

Detailed writeups

Individual case studies for each brand are being drafted. Design files and additional project links coming shortly.

Instagram

See more work

Follow @hirals_creations for ongoing branding, website designs, and creative experiments as they ship.

Next case study
Nourish Her

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